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Be bold. Work smart. Make meaning.

Lean Forward

We help ambitious companies become masters of New Business Design: shaping teams and give them the tools to build a new product on a new market.

Lean Forward is a framework for building products under conditions of high uncertainty.

It is also a consultancy company and a training facility that helps organizations implement Lean Forward.

But first and foremost it is an ongoing journey of discovery, trying to find the best way to build companies that create great products, have a strong purpose and offer meaningful work.

We are based in Malmö, Sweden. Contact us to learn more!

Work smart

Use data to make decisions and experiments for constant learning. “In God we trust. All others must bring data.” - W. Edwards Deming, statistician, professor, author, lecturer, and consulta…

Be bold

Embrace risk and safely navigate impact and uncertainty. “If everything seems under control, you're not going fast enough.” - Mario Andretti, racecar driver

Make meaning

Be a conscious business and have purpose to attract the best talent - and customers. “Where there is no vision the people will perish.”


  • “We’ve become too comfortable. We’ve had it a little too good.”
  • “I want to change the culture, we’re an old and traditional business.”
  • “We want to grow more! Take bigger risks!”
  • “We need to think like a startup - change the culture.”
  • “We simply must build the right products, we can’t afford to fail.”
  • “We need help with a lean mindset and structured way of working with business experiments.”

Join us

Be bold. Work smart. Make meaning.

”Any company designed for success in the 20th century is doomed to failure in the 21st.” – David S. Rose

Lean Forward is the blueprint for 21st century business. Based on the principles of lean startup, agile development and design thinking and merged with the human elements of purpose and meaning. Join the movement now. Start by signing up to our mailing list.

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Every company is a human institution. This simple fact we forgot during the industrial revolution. The management theories from that period still decides how companies are built in the 21st century.

  • This is wrong
  • There’s a better way to build companies
  • There’s a better way to innovate
  • There’s a better way to work
  • Lean Forward, the future is already here

Rollout examples

Lean Forward for Product Development

To build the product right is one thing. To build the right product is something completely different. Lean Forward ensures as little waste as possible in the sculpturing process that is modern produ…

Lean Forward in a Digital Transformation

When an organization goes through a digital transformation, what it really does is increasing the potential speed of learning. To take fully use of this a framework like Lean Forward is absolutely ne…

Lean Forward for Growth

A digital marketing strategy requires a build and test mindset and a process for continuous optimization. The best effect is reached when marketing and product can cooperate to close the learning loo…

Consulting Offer

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