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Be bold. Work smart. Make meaning.

Lean Forward

Lean Forward is a management and product development principle with supporting models and tools for a fast moving, curious organization that is determined to grow and prosper.

It is also a consultancy company and a training facility that helps organizations implement Lean Forward.

But first and foremost it is an ongoing journey of discovery, trying to find the best way to build companies that create great products, have a strong purpose and offer meaningful work.

We are based in Malmö, Sweden. Contact us to learn more!

Work smart

Use data to make decisions and experiments for constant learning. “In God we trust. All others must bring data.” - W. Edwards Deming, statistician, professor, author, lecturer, and consulta…

Be bold

Embrace risk and safely navigate impact and uncertainty. “If everything seems under control, you're not going fast enough.” - Mario Andretti, racecar driver

Make meaning

Be a conscious business and have purpose to attract the best talent - and customers. “Where there is no vision the people will perish.”


  • “We’ve become too comfortable. We’ve had it a little too good.”
  • “I want to change the culture, we’re an old and traditional business.”
  • “We want to grow more! Take bigger risks!”
  • “We need to think like a startup - change the culture.”
  • “We simply must build the right products, we can’t afford to fail.”
  • “We have limited resources and must know we put our efforts on the right things.”
  • “We need help with a lean mindset and structured way of working with business experiments.”

Join us

Be bold. Work smart. Make meaning.

”Any company designed for success in the 20th century is doomed to failure in the 21st.” – David S. Rose

Lean Forward is the blueprint for 21st century business. Based on the principles of lean startup, agile development and design thinking and merged with the human elements of purpose and meaning. Join the movement now. Start by signing up to our mailing list.

Every company is a human institution. This simple fact we forgot during the industrial revolution. The management theories from that period still decides how companies are built in the 21st century.

  • This is wrong
  • There’s a better way to build companies
  • There’s a better way to innovate
  • There’s a better way to work
  • Lean Forward, the future is already here

Rollout examples

Innovation & Growth

Lean Forward as an integral part of product development, innovation & growth.

Startup Studio

Lean Forward in an environment set up to maximise the chance of success for early stage innovations.

Startup Accelerator

Lean Forward in an environment set up to attract entrepreneurs and talent to an intense accelerator program.

Consulting Offer

Hemsida & Design av Intendit Webbyrå